Offering OUTBOUND SOLICITATION Teletraining
for Sales Pipeline
and New Businesss Development
What I Believe
The Cold Call King's Equation for New Business Development states that for every one hundred conversations with the appropriate decision maker that the following numbers are true. I do not believe that this New Business Development Equation is an exact science. Although, I do believe that it is a science and that the equation creates positive results. Again, the success of this new business development equation relies on prospecting over the telephone and not selling, marketing, branding , posturing or positioning product or service over the telephone. The Cold Call King uses the telephone to strictly identify potential sales opportunities and to develop a closable sales pipeline
- Ninety - No Interest now or anytime in the future.
- Nine - Yes,I may be interested in the near future.
- One - Yes, I am interested now and would like to talk to a product specialist or sales representative.
To succeed at implementing the equation for new business development one must connect with a decision makers or decision influencers. It is essential to engage with a company sponsor that can answer your questions and give you correct answers. It is the answers that will help you determine if the decision maker should be eliminated from the process of prospecting or be placed in the sales pipeline.
Buying Cycle for the Software Industry: This chart indicates when executive decision makers will be most receptive to outbound solilcitation with the intent to review new software solutions.
New Businesses Development - a strategic process utilizing an efficient database and outbound solicitation over the telephone to increase the number of new clients. Also to enhance the amount of sales revenue generated by closing new business from new clients.
Rejection - generally in the form of "no interest" expressed over the telephone by a decision maker, decision influencer and information gatherer. The response implies that they have no interest in the product or service that is being solicited at this time and perhaps in the future.
Potential Sales Opportunity - a decision maker that has agreed to speak with a product specialist over the telephone or in person. The purpose of the conversation is for an introduction and confirmation that there will be a purchase of product or service. The decision maker has agreed to discuss budget, time frame , critical business issue and introduce the executive sponsorship team.
Cold Call Demonstration - intent is to illustrate ability to connect and engage with executive decision makers. Also, to demonstrate my ability to capture market intelligence and identify potential sales opportunities over the telephone. Also, to illustrate my ability to create a sales pipeline and maintenance a marketing database.
Notice: Each Sales Lead Generation Program has a 100% satisfaction guarantee or money back