The Cold Call King,LLC is able to implement THE RIGHT SOLUTION™ because of our commitment to disqualify and qualify the interest of the executive decision maker and implement an effective prospect retention program. During the conversation with the executive sponsor, Cold Call King,LLC is probing the executive for any information regarding an interest or no interest in purchasing in the future. Once the decision maker has expressed no interest in reviewing software and that they have no plans in the far off future as well then the Cold Call King,LLC can take them off the prospect list make appropriate coding towards the status.

Of all the leads generated by the Cold Call King,LLC, the Cold Call King,LLC is able to identify 20% of opportunities that are looking to purchase software in the next 3 months and identify 80% of opportunities that are looking to purchase software in the next 4-24 months.

During the conversation with the executive sponsor, the Cold Call King,LLC is probing the executive for any information regarding an interest or no interest in purchasing in the future. Once the decision maker has expressed interest in evaluating, switching and purchasing software in the future then the Cold Call King,LLC places the prospective sales opportunity on the prospect retention list. Thru identifying the details and paying attention to the details will allow the Cold Call King,LLC to follow up and to contact the right decision maker at the right time with the right message to continue to move the sales cycle a long. Prospect retention is being able to maintain and retain contact with the correct executive sponsor over lengthy period of time.

In order for the prospect to qualify as a true potential sales opportunity it must possess the following properties:

• Must have 5 or more users

• Must be 5 or more years old
• Must have name of current system
• Must have time frame for purchase, implementation, training, go live with system
• Must have ball park budget
• Must have identified critical business issues
• Must have identified driving forces behind switching to new software
• Must have identified fiscal year
• Must have identified direct phone number, email, contact information
• Must have name of all decision makers involved

Once this information is identified and the company is labeled as a prospective sales opportunity; then THE RIGHT SOLUTION™ can be implemented. This is where detailed notes with all specifics discussed during conversations must be documented and referenced during all communications going forward with the executive sponsor.

An effective prospect retention program dictates that the new business development specialist keep in direct contact with the executive sponsor by engaging in live conversations on the telephone over a period of time. The conversations must be designed to build, repair, answer all questions and continue to disqualify and qualify the interest of the decision makers