Offering OUTBOUND SOLICITATION Teletraining
for Sales Pipeline
and New Businesss Development
.........Ten Hour Sales Lead Generation Pilot Program at " NO COST ".....................
The Right Solution ©
The basic rule of thumb at the Cold Call King, LLC states that for every one hundred conversations with the right executive decision maker......ninety will not be interested, nine may have an interest and ........one will have an interest in evaluating and purchasing new product. The following Sales Lead Generation process is guaranteed to identify qualified sales opportunities and improve your sales pipeline.
The New Business Development Strategy includes Direct Marketing, Target Marketing, Database Marketing, Integrated Messaging, Suspect Profiling, Prospect Retention and Teleprospecting. The process is based on the following principles...... that 80% of new business comes from follow up efforts and this does not include leaving multiple voicemails to complete strangers. Another basic principle is that 80% of all new business comes in the future.
The Cold Call King, LLC attributes most of our success with New business Development and Sales Lead Generation Programs to engaging with the Right Decision Maker with the Right Message with the Right Product with the Right Business Proposition at the Right Time. This is called The Right Solution to New Business Development and Sales Lead Generation.
Please review the following steps to identifying potential sales opportunities:
Step One:
Select one hundred companies that match the same demographics of your current client base. If interested, then these companies should be able to purchase the product.
Step Two:
Pursue the company by cold calling into the corporate secretary and identify the appropriate decision maker. Also, identify correct spelling, direct phone number, email address and the correct mailing address.
Step Three:
Penetrate the decision maker by sending an email presentation introducing the company and product.
Step Four:
Penetrate the decision maker by sending a direct mail presentation introducing the company and product.
Step Five:
Penetrate the decision maker by cold calling to engage with the executive decision maker.
Step Six:
If you do not reach on the phone, then leave one comprehensive voice mail. After the first message, call in until you reach without tipping off the decision maker that you are penetrating the company.
Step Seven:
If you do reach on the phone, then make an introduction and qualify/ disqualify a level of interest.
Step Eight:
If interested, then pass on to sales representative including the market intelligence that identified during the cold call..
Step Nine:
If not interested, then gather as much market intelligence as possible and make sure is entered into the company CRM Program..
Step Ten:
Follow up with cold calling until 80% of the companies have been engaged and qualified/ disqualified At this point, you can move onto a new list of one hundred suspect companies.
Copyright © 2012 Cold Call King, LLC
The Cold Call King, LLC (CCK) specializes in the teletraining of business-to-business outbound solicitation for sales pipeline and new business development services. As the Cold Call King, we help companies increase sales revenue by providing teletraining for telemarketers to create an efficient and targeted marketing database. The database consists of accurate market intelligence that will improve the quality and quantity of potential sales opportunities. By leaving the teletraining for data base maintenance and sales pipeline to the CCK, you can realize a significant savings in hiring, managing, providing infrastructure support, and an increase in sales revenue. Our clients understand that the best marketing list must be managed, maintained and monitored continuously. For that reason, we offer clear, concise and comprehensive teletraining and tele-coaching services. We empower our best clients to implement efficient outbound solicitation for their database marketing, sales pipeline and new business development needs.
As your teletrainer, we will help you implement proven new business development methodologies to identify high probability sales opportunities. We believe that the biggest challenge in business-to-business sales pipeline and new business development is to engage with the right decision maker. Specifically, to engage with the right decision maker, with the right message, with the right product, with the right business proposition at the right time. This is where database marketing and data retention complement an effective sales pipeline campaign in generating new business over the telephone.
Consider Why it is So Difficult to Reach Decision Makers
- 80% of all executive decision makers will evaluate new product or service at some time in the future.
20% of all executive decision makers will never evaluate new product or service in the future. - 80% of those executive decision makers are pleased and not open to evaluating new product or service now.
20% of executive decision makers are open to evaluating new product or service now. - 80% of all sales pipeline campaigns are conducted by telemarketing companies.
20% of all sales pipeline campaigns are conducted by professional data base marketing and new business development specialists. - 80% of all marketing databases are obsolete and inefficient.
20% of all marketing databases are current and efficient. - 80% of all executive decision makers remain with the same employer.
20% of all executive decision makers transfer to a new company. - 80% of all executive decision makers are available to be reached by phone.
20% of all executive decision makers are never available to be reached by phone. - 80% of those executive decision makers available to be reached by the phone are not accessible.
20% of those executive decision makers are actually accessible to be reached by the phone. - 80% of all voicemail messages are deleted and not completely heard.
20% of all voicemail messages are retrieved and heard. - 80% of all direct mail letters are not reviewed by appropriate executive decision makers.
20% of all direct mail letters are reviewed by appropriate executive decision makers. - 80% of all email messages are not reviewed by appropriate executive decision makers.
20% of all email messages are reviewed by the appropriate executive decision makers. - 80% of all outbound cold calls are made to the wrong decision makers.
20% of all outbound cold calls are made to the appropriate decision maker. - 80% of all outbound solicitation is directed to the inappropriate executive decision maker.
20% of all outbound solicitation is directed to the appropriate executive decision maker.
You may hear "no interest" on this cold call
You may hear "no interest" on the next cold call
You may hear "no interest" on the cold call after that cold call
Don't look now .........you are becoming a specialist at outbound solicitation over the telephone.
Cold Call King
Out-bound Solicitation - The act of soliciting any and all interests in purchasing a product or service instead of promoting a feature and benefit of a product or service.
Tele-Training - The act of transferring the necessary knowledge to engage with executive decision makers with the intent of receiving cooperation in form of information via outbound solicitation over the telephone.
Sales Pipeline Development - Potential sales opportunities committed to purchase product or service in the future. They have established a need to purchase and budget to purchase. The time frame has been defined for a date in the future.
Engagement - The act of connecting with the appropriate executive decision maker on the telephone long enough to qualify and disqualify any and all interests in a current evaluation or purchase of product or service.
Disqualification Process - The act of disqualifying a decision maker that will never be interested in evaluating and purchasing the product or service in question.
Qualification Process - The act of qualifying a prospective sale opportunity that has the interest in evaluating and purchasing the product or service in question.
The Right $olution - The act of contacting the right decision maker with the right message with the right product with the right business proposition at the right time.
eBook now available!
The Process of Elimination - The act of eliminating decision makers that are not interested in evaluating and purchasing the product or service in question.
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